About Us

Since 1985 Diamond Jeweler in the Los Angeles Jewelry Mart District

See us on FACEBOOK Custom Engagement Diamond Rings and Unique Jewelry 

Diamonds, diamond jewelry and exotic exceptional gem stones have been our family business since 1985.  Established international diamond importer in Los Angeles since 1985, Farid and Aida (owners) began this exciting journey in the diamond and  jewelry world.  With his diamond GIA education, Farid travels to the world’s diamond centers and carefully selects stones from the diamond cutters.  We specialize in loose wholesale diamonds of all sizes and shapes.   We also have skilled diamond craftsmen that can make your idea of custom design come true, beginning from sketch to a finished piece.

Direct Importer Loose Diamonds Wholesale in Los Angeles

We create, design, and manufacture jewelry in 14 Karat Gold, 18 Karat Gold, and Platinum.  As direct diamond importers, we deal in large quantities and are able to offer quality diamonds certified by independent labs such as GIA, EGL, and HRD of Belgium at wholesales princes.  Shopping at General Diamonds wholesale discounters in LA Jewelry Mart will save you at Least 70% off retail.

Downtown Los Angeles Jewelry Mart District

We invite you to visit our jewelry showroom in the heart of Downtown Los Angeles Jewelry Mart.  We are located at the International Jewelry Center in LA (IJC). Drop by and experience vast array of unique jewelry and diamond collections from the industry’s top designers  quality craftsmanship, and excellent service.  Buying a diamond will be memorable and pleasant experience to you without any pressure to buy; you are welcome to compare market prices with ours.

International Jeweler in Downtown Los Angeles


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